SEO stands for search engine optimization. It is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. More simply put, SEO is about making sure that your pages are found by people who are looking for them.
SEO encompasses both the technical and creative elements involved in improving rankings on SERPs and ensuring high-quality content. It’s an essential part of driving traffic to websites through organic search engines like Bing, Google, Yahoo!, and others. With more than two billion searches taking place every day, it pays to be at the top!